SEO Services by PaketSeo
For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and where they are on their way down the path to purchase.
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To create targeted content, you need the appropriate messaging to shepherd that audience through every step in their journey. For example, depending on where your audience is in their buying process, they may need content that:
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Raises awareness by helping them understand what your company does and that you understand a particular set of problems they face.
Promotes discovery by drawing their attention to the fact that your company has the products or services necessary to solve those problems.
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